Matching the brand, but keeping it accessible
The branding guidelines we were given for Master Lock were very marketing focused. I took the guidelines and the strong vibe that it goes for, and expanded it to more colors and options for us to use to create an accessible product. This was achieved with mostly white and the primary black color, with the Master Lock red as highlights. For a few of the elements like statuses, we’ll need colors, and I took inspiration from the colors of the hardware that goes with the software. I went with very small radii for buttons, icons, checkboxes, etc to emphasize boldness and strength.